YumYatra: Elevating Your Food Delivery Experience
Project overview: YumYatra is designed to enhance the way users discover, interact with, and enjoy food. By offering a comprehensive platform that includes restaurant discovery, social engagement, and seamless ordering, the app empowers users to explore new dining options, share their culinary experiences, and manage their food orders effortlessly.
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Role: UX/UI designer, User research, Brand identity design,
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Tool Used: Figma, Microsoft teams
Dur: 2 months
Goals
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The primary goal is to ensure users have an easy and simplified experience when ordering food in Bangladesh.
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​Enhance the user satisfaction rate
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Deliver the results faster
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Have a satisfied marketplace of users
Problems to solve​
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​Poor food quality
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Lack of information about driver
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Delayed orders
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Lack of variety
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Communicate with driver
Design Process
Research
This work involved interviewing and surveying potential users of the application to help understand their food delivery experience and difficulties. Here are some of the insights from the process
Understanding the user
Understanding our users required us to draft user personas of various people we had interviewed
Empathy Map
User Flow
Card Sorting
Wireframes
Mockups
Validation
I collaborated closely with the design team on this food delivery app, contributing to user research, wireframes, and interactive prototypes. I helped redesign the checkout flow, which led to a 40% reduction in drop-offs. I also worked on creating reusable UI components that improved consistency and sped up development handoff.