Problem Statement

• Many individuals struggle to find physical books that align with their interests and preferences, leading to a lack of motivation and enjoyment in reading. This results in a gap in the market for a comprehensive book website that offers extensive book collections, detailed reviews, and personalized recommendations, ultimately enhancing the overall book-buying experience for users.

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Research

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Competitive analysis

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In conducting a competitive analysis for the book website, I researched and evaluated several key competitors in the online book industry. Here are the findings:

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Ideate

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Task flows

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I created task flows to map out the user journey on our website, guiding users seamlessly from signing up to exploring books, reading reviews, and finding nearby bookstores. Each step in the task flow is designed to ensure a smooth and intuitive experience, from profile setup to browsing book details, managing wishlists, and accessing bookshops. By visualizing these flows, we can identify potential pain points and optimize the user experience for efficiency and satisfaction.