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A B2C Healthtech

BEYOND SELF

Overview:

A mobile/webb application designed to connect users across Africa with licensed therapists for accessible and affordable mental health support. 

Tools used

Figma, Meet, Teams

About Designer

I’m a UX designer passionate about creating human-centered solutions that make a real difference. With a background in psychology, I designed this platform to bridge the gap between users and therapists — combining empathy, accessibility, and thoughtful design to support people in finding the help they need.

Role:

  • Lead UX/UI Designer

  • Product designer

  • Article writer

Problem statement

Mental health services in many African countries remain inaccessible due to high costs, social stigma, and a shortage of qualified professionals. Many individuals suffer in silence due to a lack of culturally sensitive therapy options. Beyond Self was created to bridge this gap by offering a digital solution tailored to the African experience.

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What was I responsible for?

  • User research

  • User flow

  • Persona

  • Wireframes

  • Design system

  • Empathy map

  • User testing

  • Prototype

Goals and Objectives

  • Increase Accessibility – Provide affordable, on-demand therapy via text, voice, and video calls.

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  • Cultural Relevance – Offer therapists who understand the local context and speak regional languages.

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  • Affordability – Provide flexible payment plans, including mobile money options.

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  • Confidentiality & Safety – Ensure user privacy through encrypted conversations.

Research and Insights

Through surveys and interviews with over 500 people across Kenya, Uganda and Nigeria, key insights emerged:

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  • 78% of respondents believed therapy was too expensive.

  • 65% feared being judged by society for seeking help.

  • 50% preferred talking to therapists who understood their cultural background.

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HORIZONTAL CHART BYS.PNG

Competitor's analysis

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User Persona

A user persona is a fictional character representing a typical user, helping designers understand their needs, behaviors, and goals for better experiences.

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Empathy Map

An empathy map is a visual tool that helps designers understand a user’s thoughts, feelings, needs, and behaviors to create better experiences.

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User Flow

User flow is a visual representation of the steps user take to complete a task, ensuring a seamless experience

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High-Fidelity prototype

Device Mockups

Splash screen

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Profile

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Schedule

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Cancelling and rescheduling a session

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Video session

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Messaging section

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Customer Support

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Resources and Education 

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Mindfulness and Meditation

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Homepage web app

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Video session web app

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Validation

This was one of the most complex and rewarding projects I’ve led. As the design lead, I oversaw the entire design process; from research to final handoff, ensuring every decision was grounded in user needs. I guided the team through user interviews, wireframes, prototypes, and usability testing. One key accomplishment was developing a design system that improved team collaboration and ensured consistency across the platform. 

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