A B2C Healthtech
BEYOND SELF
Overview:
A mobile/webb application designed to connect users across Africa with licensed therapists for accessible and affordable mental health support.
Tools used
Figma, Meet, Teams
About Designer
I’m a UX designer passionate about creating human-centered solutions that make a real difference. With a background in psychology, I designed this platform to bridge the gap between users and therapists combining empathy, accessibility, and thoughtful design to support people in finding the help they need.
Role:
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Lead UX/UI Designer
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Product designer
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Article writer
Mental health services in many African countries remain inaccessible due to high costs, social stigma, and a shortage of qualified professionals. Many individuals suffer in silence due to a lack of culturally sensitive therapy options. Beyond Self was created to bridge this gap by offering a digital solution tailored to the African experience.
Problem statement
What was I responsible for?
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User research
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User flow
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Persona
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Wireframes
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Design system
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Empathy map
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User testing
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Prototype
Goals and Objectives
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Increase Accessibility – Provide affordable, on-demand therapy via text, voice, and video calls.
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Cultural Relevance – Offer therapists who understand the local context and speak regional languages.
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Affordability – Provide flexible payment plans, including mobile money options.
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Confidentiality & Safety – Ensure user privacy through encrypted conversations.
Research and Insights
Through surveys and interviews with over 500 people across Kenya, Uganda and Nigeria, key insights emerged:
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78% of respondents believed therapy was too expensive.
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65% feared being judged by society for seeking help.
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50% preferred talking to therapists who understood their cultural background.
Competitor's analysis
User Persona
I was in charge of crafting user persona to better understand our users, a persona is a fictional character representing a typical user, helping designers understand their needs, behaviors, and goals for better experiences.
Empathy Map
An empathy map is a visual tool that helps designers understand a user’s thoughts, feelings, needs, and behaviors to create better experiences.
User Flow
This user flow is a visual representation of the steps users take to complete a task, while using the product, ensuring a seamless experience
High-Fidelity prototype
Device Mockups
Profile
Schedule
Mindfulness and Meditation
Homepage web app
Validation
This was one of the most complex and rewarding projects I’ve led. As the design lead, I oversaw the entire design process; from research to final handoff, ensuring every decision was grounded in user needs. I guided the team through user interviews, wireframes, prototypes, and usability testing. One key accomplishment was developing a design system that improved team collaboration and ensured consistency across the platform.